Marketing Tips Archives - Kayelle Allen

#CyberMonday Savings for Authors Nov 30th until #SmallBusinessSaturday Dec 5th #Authors @CoffeeTimeRoman @pmnp #PMInc

Kayelle Allen 11/30/2020 Life and Family 2 Comments

Dee Carver (my web designer) clued me in about a unique Cyber sale this week. She and Coffee Time Romance are partnering to offer some serious discounts on promo, web services, and marketing. If you are at all interested in those things, there's a link below.

I am a Coffee House Author - which means I get a lot of freebie promotion from them. They do a lot so I don't have to.

Plus they are an awesome place to find new books and authors.

This is good starting Monday Nov 30 through Dec 5th.

https://personalizedmarketing.info/cybermonday-savings/

Use the code CTR-PMINC in the contact form at the bottom.

You can also use that promo code for Coffee Time Romance.

https://coffeetimeromance.com/advertising-services/

Oh, and if you tell Dee I sent you, she will give me a small bonus, which I would appreciate a lot. 🙂

I've worked with Dee for four years now. She handles upkeep on 7 websites for me and we do a little marketing together. She literally holds the keys to my entire kingdom. That's how much I trust her. I highly recommend her services.

Go grab these deals before they are gone!

Halloween 2006: birth of a monster that rocked the writing world #MFRWauthor #MFRWhooks

Kayelle Allen 10/31/2018 Marketing for Romance Writers 23 Comments

To be honest, I didn’t know I was birthing a monster. I thought it was only a small, innocent creature that would help writers. I had no idea it would end up changing lives, including my own.

The monster was MFRW. Marketing for Romance Writers — a peer-mentoring group open to the entire literary community has opened doors for writers, trained writers in how to handle promotion, introduced friends who would never have met any other way, and paved the way for writers to network all around the world.

I founded the group on Halloween because that year, there were no kids on my block at all and no one was ringing the doorbell. I was bored and going through my email (again) late at night.

When I saw the same marketing question from three different friends, I thought — what if I made a Yahoo group where all of us could ask a question and then whoever knew the answer could post a response? Would anyone be interested in that? I quickly set up the group, named it Marketing for Romance Writers and emailed a dozen friends.

By the end of the year, there were 100 members. Membership climbed as friends recommended the group to friends. We opened the doors to anyone in the literary community, including publishers, personal assistants, and promo companies.

The biggest thing we required was no promo. None. At. All.

Members love that. It’s the thing I’m most often thanked for when members email me. No promo to wade through. Just business-oriented questions, advice, and opportunities. If one person wants to promote a book — they ask for blog spots with other authors, and offer their own in return. If someone wants to hold a blog hop, they can announce it on the group.

MFRW Growth

Today MFRW boasts over 2400 members, and over 7000 members make up our Facebook group. We have a multiple-award-winning magazine. We have over 400 followers on Goodreads and feature our members books in the MFRW Book Place group. On Pinterest, over 1500 people follow us, we have 55 genre related boards, and almost 1000 pins. Want your book cover pinned on our site? Even if you don’t have a Pinterest account, you can take advantage of our presence there. Join our Yahoo group today and you’ll get information. Services and membership are free.

Come share your tweets on MFRW’s monthly Retweet Day. The hashtags #MFRWorg #MFRWauthor and #MFRWhooks help you promote everywhere.

If you have questions about marketing your books, join us. The MFRW motto is “seek, teach, share, learn, succeed.” Services and membership are free.

MFRW Volunteer Staff

Alice Orr, Barbara Donlon Bradley, Carmen Stefanescu, Emerald, Jessica Cale, Kayelle Allen, Libby McKinmer, Lisa Lowe, Lyncee Shillard, Michelle Davis, Mona Karel, Nicole Morgan, Paloma Beck, Reet Singh, Rochelle Weber, Tina Gayle

New Logo: Art, Sci Fi, Space Opera, Romance, Suspense – Kayelle Allen #MFRWhooks #SciFi #SpaceOpera

Kayelle Allen 08/22/2018 Cosplay 4 Comments

For years, my logo has shown four words: Art, Sci-fi, Romance, Suspense. This year, I've honed my skill with Space Opera, so I decided I needed a new logo to show it.

New Logo

Not as easy as I thought! When you update your logo, you need to put it everywhere that it was before. Which means social media, headshots, website, blog and more. I'm working on it, but it will take some time to accomplish. The art itself was a bit time consuming, because fitting in another word, even an important one, meant juggling all the others. Take a look at the new logo and you'll see how it came out.

Meanwhile, I'm focusing on writing more space opera and will soon be releasing a short story in that genre in the Expanding Universe Vol 4, edited by Craig Martelle. Lights Out tells the story of how Six, from the Bringer of Chaos series, came to be known as Six. If you like the character, you're not alone. With his dry sense of humor and sideways view of the world, he represents how many of us function in a society where we are at odds with the status quo.

More Art

I'm also using more art on the site. Of the four book set I give to my reader group members as a signup bonus, three are illustrated. I recently updated several pages on my site to feature art. Check out these: About Jamin, About Nano-Core, and About Nik. Jamin and Nano-Core are both artists -- I call them my dream team. If I can dream it up, they can visualize it and put it into images I can share. Nik is the model I've used for several years to represent Pietas, my immortal king. I'm excited to have him as part of my dream team too. He will be portraying Pietas in a live stream photo shoot, direct from Russia via Instagram. That happens on September 1, 2018. Be sure to follow Nik so you can see it.

What do you think of the new logo? Is it easy to read? Do you like the colors? Please leave a comment and let me know.

Thank you for being part of this blog hop!

JOIN US FOR BOOKHOOKS
Book Hooks is a weekly meme hosted by Marketing for Romance Writers as part of the MFRW Authors Blog. It's a chance each week for you the reader to discover current works in progress or previously published books by possibly new-to-you authors. Thank you for stopping by. Please say hello or leave a note in the comments.

Is it right to quit? 10 times it’s ok #author #entrepreneur

Kayelle Allen 02/25/2017 Marketing for Romance Writers

The question, “Is it right to quit?” seems to require a “No!” in response. But does it? Not if you are quitting for the right reasons. Here are ten times it’s okay (and perhaps advisable) to quit.

When is it right to quit?

When you realize what you’re doing is wrong. You’ve gone about it the hard way, for example, or you realize your information was incorrect.
When it’s harmful or dangerous to yourself, others, or the environment.
When it’s wasteful and not a good use of resources. Is it right to quit if you can fix the issue? Perhaps not.
When someone else can do it better for less. This is an iffy one — quality and quantity are market related. If you can make a widget for a dollar and someone else has a means to make ten of them for that price and they outperform yours, give serious thought to moving on.
When it’s not going in the right direction for your purposes.
When you can’t control what you’re doing and how you’re doing it, this is a good time to step back and reconsider how and why. Is it right to quit if you can’t control the outcome? This is probably one of the best times, depending on what you are trying to do in the first place.
When it’s no longer necessary. At some point, when no one needs this product or service, set it aside and move on.
When it’s time to hand it over to a new person. Perhaps someone you know needs a chance to succeed and this project would be ideal for them. Step back and coach, but let it go. Is it right to quit when it means enabling others? Yes.
When you’ve lost your enthusiasm. Perhaps a different approach to the issue is needed, but if you’ve tried different things and you still don’t care, quit. I know, that flies in the face of contemporary advice, but don’t beat a dead horse. Ride a live one.
When you no longer love it. You might be enthusiastic about the concept or the product, but you’re tired of it. You don’t want to do this anymore. Then by all means, step back and move on.

The point of knowing when to quit is knowing what to do afterward. Is it right to quit just because you feel like it? Well, why do you feel like it? Is it because one of the reasons above?

Let me share some things I decided to quit doing recently. I unsubscribed from a few online services I no longer used and from a few newsletters I never read. I stopped wasting time opening email and then filing it and instead, set up a filter in email to automatically file many emails from my target people (friends, family, and businesses). Now I can see the folders have unread mail, read it, and then either delete it or go on to the next thing. It cut down on time filing quite a bit.

I am a graphic designer and love creating banners, and more. I created a company, The Author’s Secret, for that purpose. However, after five years, I realized I was spending so much time maintaining social media, websites, blog posts, and more for both myself and the company that I had little time left to do what I want to do most. Write. So after a long soul-searching period, I decided to close the company.

Is it right to quit? I think so, yes, when the reasons are sound. What do you think? Is it right to quit or should you slug it out no matter what? Share your thoughts in the comments. I’d love to hear from you, yea or nay.

How a Critique at Starbucks Helped Publish a Book #scifi #reference

Kayelle Allen 03/16/2015 Cyberpunk 3 Comments

Tarthian Empire Companion - A World-Building Bible and Guide to Writing a Science Fiction Series #Writing #SciFi In late 2013, I joined a local writer’s group. I was looking for a critique group, but figured any writer’s group would lead me to one. At the time, it was a weekly meeting and the emphasis of the group was strictly to do writing prompts. Members met at Starbucks, had coffee, and shared a new word they’d learned. The moderator then gave a topic and we spent 20 minutes writing. Afterward, we shared what we’d written and others in the group commented. About four months later, someone asked if we could meet on an additional, different day to critique already-written work. Several of us jumped at the chance. Within another three months, the original moderator left the group, and we began doing a critique at all meetings. In addition, or instead of, members can write to prompts and bring those. In any case, we all share critiques. The atmosphere is positive, friendly, and open.

Critique Groups Get Results

The group meets regularly, Tuesday for lunch at a different restaurant, and Saturday for coffee, and we do critiques of work we’re readying to publish. It’s produced some wonderful books, including Lisa Haman’s brilliant humorous noir, Mallow Mayhem. Imagine a world where marshmallow peeps rule. When a pink bunny goes missing, it’s up to yellow chick Philippa Marlowmellow to investigate. Lisa wrote this book with a nod to all the various kinds of peeps, without ever mentioning the candy or using its trademarked names.

Last year, I published A Romance for Christmas, which the group critiqued, and also Human Perfect. This month, I released The Tarthian Empire Companion, a non-fiction book the group helped me polish.

For the writer of science fiction, and the writer who wants to create a science fiction series, this volume teaches you how to build believable worlds, track details of your story, organize your writing, and lay out your story bible. Novice or experienced, you will pick up tricks and tips here. The Companion reveals the worldbuilding magic that makes the Tarthian Empire tick. I share 10k years of future history, offer peeks at scene and character creation, lay out a quick tour of the Empire, and dish up a surfeit of secrets for fans, all in one illustrated volume. The companion provides organizational tips, links to marketing sites, groups supporting writers, science fiction groups, and more. Material from my 90+ page website is included. Original art by Jamin Allen (and some by me).

It’s a good idea to have any book looked at by others before publishing it. When people put a checkmark next to a line because they like it, or tell you they got lost on a line, it helps. Better to have friends who tell you the truth about a scene and guide you to make it better, than to have reviewers tell you how badly you write. Once that book is out there, it’s out there.

Tag: Marketing Tips