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Category: Marketing for Romance Writers

Marketing for Romance Writers

People and pets will go hungry this Christmas. It’s sad that in the midst of all our plenty, there are still some who won’t get enough to eat. Why not be a blessing this Christmas? If you want to offer help and make a difference, here are some concrete things you can do.

Offer help for People

You can offer help in a concrete way. Instead of stocking up on cranberry sauce and stuffing, here are some items people need every day of the year. Donate these and you help people long after the holidays are over. Once you determine a place to donate, consider offering some of these items.

1) For people on food stamps and other assistance, a food allowance is provided, but it doesn’t cover diapers, paper towels, toilet paper, or cleaning supplies. When it’s on sale, stock up and donate some of the extra.

2) Personal hygiene products are vital. Consider picking up small travel sizes (handy for those who are homeless).

3) One of the biggest needs is for baby food and formula. Getting the dry powder to mix is great, and less expensive. If you get coupons for these items, stock up when they go on sale. Offer help personally if you know someone with a baby by bringing coupons, offering to drive them to the store, shop for them, or even to just sit down and talk. New parents are often exhausted. Having someone offer help might make a big difference.

4) Healthy snacks for children to pack in lunches, such as granola bars, milk boxes, juice boxes, and fresh fruit like apples and oranges. These keep well.

5) Salt, pepper (especially the type in small shakers), mayo, ketchup, mustard, barbecue sauce, sriracha, salsa, and other condiments such as salad dressing.

6) Donate non-perishable proteins. Pick up cans of tuna, chicken, ham, beans, jars of peanut butter, or almond butter.

A site in the Atlanta area for helping families is Papa’s Pantry. They let families come in and shop at no cost for what they need in a small store of donated items. The site is always in need of donations. They also teach workshops such as budgeting, job-finding skills, resume creation, and how to coupon. Knowledge and skill help break the cycle of need.

Offer help for Pets

When people are in tough financial straits, they sometimes have to surrender their animals to a shelter because they can’t take care of them anymore. That’s so sad! Do you have a pet? When you shop for your own, grab a few extra cans of dog and cat food. Even one can of food will make a difference to a hungry animal. Local shelters love getting extra food. They can use old blankets and towels too. Call your local shelter and ask what they need most. After a natural disaster such as a wildfire, flood, or earthquake, consider contacting one of the service agencies that help homeless pets. One in the Atlanta area is the Homeless Pets Foundation.

I want to give a shout out to Rob’s Rescues near Atlanta, GA. http://www.robsrescues.com/ Rob writes a column every month for four magazines in the Cherokee and Cobb county areas north of Atlanta. He profiles one dog and one cat each month from both the Cobb County Animal Shelter and Cherokee the County Animal Shelter and tries to get them adopted. He does pet food drives in local businesses and animal hospitals, and gives pet food to people who can’t afford to feed their pets. He has done interviews with people like the Gwinnett County Sheriff about the Jail Dogs Program. He’s been doing this since May 2015. The unusual thing about Rob is that he is still in elementary school! Just goes to show that to help others, you only have to be willing.

I urge you to click the Rob’s Rescues link, visit his site, and help him accomplish his mission of feeding pets.

Authors: Back to School means time to read #Books #DIY #Graphics

Summer blockbusters are coming to an end, and our timelines are filled with the first day of school photos.

Time to show your book to those who will have a little more free time during the week.

First, you need to make sure it looks awesome.

To market your book online, first you need to catch your audience's eye.

Here's some good news :)

You don't need a professional photographer and designer to achieve this.

With a special program I use called MockupShots, you can put your book into 600+ different settings, some of which include fabulous testimonial images made with the Testimonial Builder.

I got MockupShots in 2021 and have probably made over 200 banners using it. I love to dabble with graphics, and this is so easy I can just churn them out.

If you don't know anything about graphics, that's no biggie. This program does all the work for you.

Highly recommended. I use it and love it, and hope you will too.

Go here to grab this limited deal.

Characters mentioned on this page might be found in multiple books in my story universe. Download a printable book list and check them off as you read.


~ Copyright ©2024 Kayelle Allen. All rights reserved ~ Kayelle Allen participates in the Amazon Services LLC Associates program, an affiliate advertising program which provides the means for sites to earn fees by advertising and linking to Amazon.com. Amazon and the Amazon logo are trademarks of Amazon.com. If you purchase an item listed on the site from Amazon.com, Kayelle will earn a small commission. Other sites might be affiliate links as well. These will not result in higher prices for you. Thank you for your support!


To experience art, sci-fi, romance, and space opera with unstoppable, unshakeable, unforgettable characters so real you'll swear you've met them, join me on Ream Stories!

Free Access for ALLi Members

The Self Publishing Advice Conference offers two full days (10:00 AM - 10:00 PM) of information and insights for indie authors. Speakers include Joanna Penn, Mark Dawson, Nick Stephenson, Joel Friedlander, Jane Friedman, Mark Lefebvre, Mark Coker, Michael Anderle, Dean Wesley Smith, Kristine Kathering Rusch, Robin Cutler, Carla King, and my favorite -- David Gaughran.

The Conference cost is $499, but is free to members of the Alliance of Independent Authors - ALLi. ALLi is a professional business membership organization that advices, campaigns for, and empowers self-publishing authors. The mission of this non-profit organization is ethics and excellence in self-publishing, and the provide authors with trusted advice, supportive guidance, and a range of resources. Benefits include contract advice, guidebooks, discounts and deals, vetted services, and much more.

Membership levels in ALLi:

Associate ($89USD)

You are preparing your first book for self-publication. You could also be a student of creative writing, multimedia, or publishing with an interest in author-publishing.

Advisory team – all questions answered
Free author advice guides
Private moderated member’s forum
Selected discounts for author services
Affiliate earnings program
Approved Services directory
Online advice conference
Daily blog, twice-weekly podcast
Associate member website badge

Author ($119USD)

If you’ve published one book or more, or are just about to upload your first book, this is the membership for you. This could be a full-length (50,000+ words) book for adults, a number/series of shorter books, or a children’s or poetry book."

Advisory team – all questions answered
Free author advice guides
Private moderated member’s forum
All discounts for author services
Affiliate earnings program
Approved Services directory
Online advice conference
Daily blog, twice-weekly podcast
Author member website badge
Public author-publisher profile
Book listing
Contract vetting
General legal advice
Blogging opportunities
Speaker opportunities
Interview opportunities

Authorpreneur ($149USD)

Authorpreneurs earn their living from self-publishing and associated business. This membership is assessed – you will need to show evidence of 50,000 book sales in the past two years and/or KU or business equivalent.

Advisory team – all questions answered
Free author advice guides
Private moderated member’s forum
All discounts for author services
Affiliate earnings program
Approved Services directory
Online advice conference
Daily blog, twice-weekly podcast
Public author-publisher profile
Book listing
Contract vetting
General legal advice
Blogging opportunities
Speaker opportunities
Interview opportunities
Authorpreneur member website badge
Business development advice
Dedicated literary agent
Rights and contract consultancy
Business, tax, legal, and contract advice and resources

As a member of ALLi, I have seen the benefits already. When you join, you can join their affiliate program and help other authors gain the same benefits. Here are two links to join ALLi. This one has my affiliate link - https://selfpublishingadviceconference.com/?wpam_id=10337 and this one does not. Using my link won't cost you any more or less than this one. https://selfpublishingadviceconference.com

What is a Hashtag? #writerslife #MFRWauthor @kayelleallenWhat is a hashtag? I’ll share a simple definition in a moment, but to understand you need to know what they were created to accomplish. Do you know what the abbreviation “etc.” means? It’s the word et cetera which is Latin for “additional unspecified odds and ends; more of the same.” It’s intended to reduce the number of characters (or sentences) needed to explain an item.

That abbreviation is a perfect example of not wasting time. We don’t write an entire list, or even the entire word. Although, here’s a question: why is the word abbreviation so long? Hmmm. Another post for a different day.

Since 2012, I have hosted over 350 authors a year on my Romance Lives Forever blog, and I’ve seen trends come and go. One that’s endured is adding hashtags to the subject. Why is this valuable? Because when the post is shared on social media, those hashtags will enable people to find it. Here’s an analogy that might help you understand.

What is a Hashtag

This symbol: # is called a hashmark. It’s also the abbreviation (there’s that word again) for number. On Twitter (and most other social media) when you add that symbol in front of a word, it changes the word to a search program.

Let’s say you want to look up the word “tweet” on Twitter. In the Twitter search box, you type #tweet. The URL that pops up is this: https://twitter.com/search?q=%23tweet&src=typd and all the tweets with that hashtag are listed.

Why Do I Need Hashtags

I’m a busy person. I know you are too. Imagine if you needed to pick up something at the grocery store, so you run in, grab a cart, and head for the produce department. When you get there, you discover a case for milk next to the lettuce. Not the milk you buy, unfortunately. Then next to the milk is a shelf with bread, but the brand you prefer isn’t there either. Then comes oatmeal. The quick cooking type–but your kids like the instant version.

At this point, you stop, look around, and realize the entire store has been completely rearranged. There is no rhyme or reason to its layout. It’s just whatever the store received that day in the back went out onto the sales area. No more aisles with bread, or aisles with canned veggies, or aisles with cereal. You have to walk up and down every aisle hoping to find what you need. How fast would you push that cart back to the exit and go elsewhere? Yeah. Me too.

Twitter is a store for information, news and opinions. It puts out whatever comes in as the info arrives. There is no order. You get what you get. If you want to find something on Twitter, you either look for a person who interests you, or a hashtag that does.

Hashtags are to Twitter what aisles are to a store. They are the “departments” where you can find what you need and what you’re looking for. I recommend having 1-2 hashtags in the title of a blog post, near the end of the subject. Use 1-2 in a tweet also. Generally, using over 3 hashtags is considered “spammy.”

What is a hashtag that works well for certain genres? That depends on what you want. Are you looking for suspense books with romantic elements? Try #romanticsuspense #suspense and also #romance #suspense together. What is a hashtag you can use to find info on your favorite TV show? Many times it’s the name of the show. Try #BigBangTheory #TheFlash #Arrow or initials, such as #TVD for The Vampire Diaries.

You could just scroll on Twitter and read, but what if you went there to find out if others are watching the same TV show you are? What is the show’s hashtag? Enter that in the search box and pow! There are all the show’s tweets. How cool to discover the cast is live tweeting! You can interact with fans, actors, and writers. Without a hashtag, you’d be lucky to stumble across even one tweet.

In the banner above, I use the hashtags associated with my writing, so people can watch those and find my books. What do you use when you search for books? When you browse Twitter the next time, click on a few hashtags and see what you find.

If you’ve used specific hashtags to find info, what are they? I follow #Thranduil #ThranduilThursday #LeePace and #Fanart – what do you follow? Please share in the comments.


Want to hear about a new book every day? Visit Romance Lives Forever. Our hashtag is #RLFblog which means posts by our guest authors are easily found on Twitter and Facebook. Check it out!

Coming next week – Best Hashtags for Writers

Is it right to quit? 10 times it's ok #author #entrepreneur @kayelleallen

The question, “Is it right to quit?” seems to require a “No!” in response. But does it? Not if you are quitting for the right reasons. Here are ten times it’s okay (and perhaps advisable) to quit.

When is it right to quit?

  1. When you realize what you’re doing is wrong. You’ve gone about it the hard way, for example, or you realize your information was incorrect.
  2. When it’s harmful or dangerous to yourself, others, or the environment.
  3. When it’s wasteful and not a good use of resources. Is it right to quit if you can fix the issue? Perhaps not.
  4. When someone else can do it better for less. This is an iffy one — quality and quantity are market related. If you can make a widget for a dollar and someone else has a means to make ten of them for that price and they outperform yours, give serious thought to moving on.Is it right to quit? 10 times it's ok #author #entrepreneur @kayelleallen
  5. When it’s not going in the right direction for your purposes.
  6. When you can’t control what you’re doing and how you’re doing it, this is a good time to step back and reconsider how and why. Is it right to quit if you can’t control the outcome? This is probably one of the best times, depending on what you are trying to do in the first place.
  7. When it’s no longer necessary. At some point, when no one needs this product or service, set it aside and move on.
  8. When it’s time to hand it over to a new person. Perhaps someone you know needs a chance to succeed and this project would be ideal for them. Step back and coach, but let it go. Is it right to quit when it means enabling others? Yes.
  9. When you’ve lost your enthusiasm. Perhaps a different approach to the issue is needed, but if you’ve tried different things and you still don’t care, quit. I know, that flies in the face of contemporary advice, but don’t beat a dead horse. Ride a live one.
  10. When you no longer love it. You might be enthusiastic about the concept or the product, but you’re tired of it. You don’t want to do this anymore. Then by all means, step back and move on.

The point of knowing when to quit is knowing what to do afterward. Is it right to quit just because you feel like it? Well, why do you feel like it? Is it because one of the reasons above?

Let me share some things I decided to quit doing recently. I unsubscribed from a few online services I no longer used and from a few newsletters I never read. I stopped wasting time opening email and then filing it and instead, set up a filter in email to automatically file many emails from my target people (friends, family, and businesses). Now I can see the folders have unread mail, read it, and then either delete it or go on to the next thing. It cut down on time filing quite a bit.

I am a graphic designer and love creating fanart, plus book covers, banners, and more. I created a company, The Author’s Secret, for that purpose. However, after five years, I realized I was spending so much time maintaining social media, websites, blog posts, and more for both myself and the company that I had little time left to do what I want to do most. Write. So after a long soul-searching period, I decided to close the company.

Instead, I will offer a few of the same services from my own website. That way, I’m promoting only one site and one set of social media. It’s a win-win.

Is it right to quit? I think so, yes, when the reasons are sound. What do you think? Is it right to quit or should you slug it out no matter what? Share your thoughts in the comments. I’d love to hear from you, yea or nay.

It’s Mother’s Day and I’m only online for a little bit. Have plans to hang out with family, chill, and take it easy today.

My ROW80 update is short this time. I had a week planning for Outlantacon, which went uber well. I had a wonderful time at the con. I then had a week of work catching up with things I missed the previous week, and posting updates on various spots.

This week, I’ve focused back on my writing. I ripped out two chapters that — while well done and interesting — didn’t take my characters where I wanted them to go. The equivalent of ripping out about 30 rows of crochet stitches. Painful, but necessary to move forward. Those two chapters were holding me back. Someone once said cutting chapters was akin to killing. Well… I can maybe agree. Although I’ve never killed anyone, it was painful enough to do that it took me three days to get up the nerve to do it. I’m still working on the rewrites. Set me back about two weeks.

On the other hand, I went to see the Avengers yesterday with my son and his son. It was a treat getting to see my kind of movie. I love scifi, and any movie where stuff blows up. ^_^ Favorite line… wow. There were many great parts. Probably the best is a scene in which Captain America is delivering orders to two NY cops, and they give him a cold stare. One says “Why should we listen to you?” About then, the invading force (not a spoiler – it’s in the previews) shows up and the good captain takes on about half a dozen baddies single handedly. The questioning cop gets an eyeful. He grabs his mic and repeats the orders without hesitation. Abit later in the film, Capt America is again giving orders to the other Avengers, who up to now, hadn’t been that crazy about taking orders from anyone. This time, they all bounce off to obey. That’s where my favorite line comes in. Last to receive an order is the Hulk, who’s been running amok all day. The captain says, “Hulk?” and the green monster turns and gives him a critical eye. The order? “Smash!!” With an evil grin and a nod, the Hulk sets off to do just that.

The two-and-a-half hour movie was over far too fast. Great pacing, excellent dialogue, wonderful imagery. I want to write like that.

Kayelle Allen is an award-winning, multi-published author. Her heroes and heroines include badass immortals, warriors who purr, and agents who find the unfindable–or hide it forever. She is known for unstoppable heroes, uncompromising love, and unforgettable passion.