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Category: Marketing for Romance Writers

Marketing for Romance Writers

2013 Goals: Beginning a New Cycle

Goals = Growth
I’m reblogging this post, which I shared with Dariel Raye on her blog, Musings of an Independent Artist. Click the link to visit her blog, where there is a giveaway, and info on goals by a dozen other writers.
Dariel asked me, “On a scale of 1-10, 10 being the highest, how would you rate the attainment of your writing goals in 2012? Did you have goals? What will you change for 2013?”
My answer: Looking back, I set five specific goals for 2012, and met only one of them. However, I give myself a 5. I met the first because I made it a top priority and worked at it daily. I set aside the second goal for other priorities. I abandoned the third and fourth because I found better plans to follow. I completely forgot about the fifth one because I didn’t go over my goals periodically, the way I have in previous years. I won’t make that mistake in 2013. I set a new set of objectives for 2013 back in December 2012, and have already accomplished two of them. I am tweaking the list, and will be adding back the item I had forgotten.
2013 is shaping up to be a successful year for me as a writer, a person, and as a wife, mother, and grandmother. For example, my husband and I are working through a workbook by Dr. Gary Chapman called The Five Love Languages, and together, we’re reading Life Code: New Rules for Winning in the Real World by Dr. Phil McGraw. Both of these are making a difference in our personal and professional relationships.
I have short stories scheduled in two anthologies so far, and expect to complete a long awaited sequel. I’m excited by the future I see.
Okay, shoe on the other foot. What are some of your goals this year?

Kayelle Allen is an award-winning, multi-published author. Her heroes and heroines include badass immortals, warriors who purr, and agents who find the unfindable–or hide it forever. She is known for unstoppable heroes, uncompromising love, and unforgettable passion.

Niche Marketing for Authors by Kayelle Allen #amwriting


What’s Niche Marketing?

Let’s start with some definitions for niche marketing so we know we’re talking about the same thing, and then talk about what this means to authors.

Niche — A position particularly well suited to the person who occupies it; the status of an organism within its environment and community (affecting its survival as a species).
Marketing — The exchange of goods for an agreed sum of money; the commercial processes involved in promoting and selling and distributing a product or service; engaging in commercial promotion, sale, or distribution.
Niche marketing is networking. It isn’t selling. It isn’t carrying around your books or even bookmarks or business cards. It’s finding out who likes what you write, and finding ways to be seen by them. I’ll explain.
Most marketing efforts are overt. Television commercials show a product and explain why you need it. Car commercials focus on the vehicle’s aesthetic appeal, economy, dependability, affordability, and the prestige of ownership. An ad for a new product explains how it’s used, why you need to try it, and often offers a bargain for ordering now (But Wait! Order now and get…).
The point of niche marketing isn’t to sell. It’s to rub elbows with people who like “what” you sell and letting them discover your product organically. Your signature on forums, emails, and groups should always have links to your website. I’m not talking about an in-your-face “BUY NOW!” approach. Be simple but direct. Set up your profile so that every message ends with your name, your writing tag, and your website. If you don’t have a tag and website, create them. These are gems! You can use these everywhere you go. A website gives people a central location to learn more about you and your books, and a tag simply tells people what kinds of books you write. Mine is “Unstoppable heroes, Uncompromising love, Unforgettable passion.” Anyone who reads my books is going get these things. It’s a few words that say everything about my writing. Using your tag in your signature is a form of passive marketing. By combining passive marketing with niche marketing, you can get a double opportunity to tell people about your books, without hitting them over the head with a “BUY NOW!” message.
Go where people who read your type of book can be found. If you write books about horses, you associate with horse people. If it’s cats, then you go where cat folks meet. If it’s vampires, maybe you hang out with people who watch vampire movies. Niche marketing means you are part of a group who likes the things you write about. It’s not selling or talking about your book. You’re just there, being one of the gang. Finding the right niche means being with like-minded people. A guy who sells tractors should find out where farmers hang out. His niche is people who need what a tractor can do. Figuring out what the tractor does and what problems it solves helps him figure out who will be his buyer.
So for you, you need to think “what problem does my book solve?” If you write fiction, don’t assume your book solves no problems. It likely solves many, including boredom and not knowing what to read. One of the first things to consider is that fiction creates a fantasy for someone. If you can fulfill a fantasy, people will pay you for it. A fiction book entertains. People who want to escape and relax with a good story will pay for the privilege.
Books for Sale
Jot down what kinds of fantasies might be fulfilled by your book. You might be surprised. Then look at who is buying similar books, movies, or TV shows). Where can you go to reach that crowd? Be prepared to spend some time in research, and in getting to know the fans of the genre.
For example – is there a fan group for a movie or TV series with characters like yours? Look into sites like http://getglue.com Search your book’s keywords on http://pinterest.com or start a Google search to see what sites cover your niche. Study the advertising offered by sites you find. Can you rent banner space? Is there an event you can sponsor or for which you can offer a prize? Can you write an article for their blog? Do they accept editorial articles about the fandom or the fandom’s interests? Don’t forget to get involved in local, offline groups that focus on your niche or genre. If you write fantasy, science fiction, or paranormal fiction, are there conventions you can attend? What about costume events where you can dress like one of your characters or with something representing the themes from your books? When people ask who you are or what your costume means, tell them. Does your heroine tend a rose garden? Are there gardening clubs that might like to have a guest speaker who talks about roses? Think of ways you incorporate the themes of your books into local interests and clubs.
Remember, bottom line — niche marketing is networking. That means it’s not what you have. It’s who you know who needs what you have. That’s the big difference. One is selling, the other is getting to know people. Which is easier — and more profitable for you to do? That will change depending on the circumstance, the book, and its niche. Being flexible and open to change will help you know which direction to go.
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Kayelle Allen is the owner of The Author’s Secret. She’s also a blogger, writer of immortal role-playing gamers, warriors who purr, and agents who find the unfindable–or hide it forever.

Kayelle Allen is an award-winning, multi-published author. Her heroes and heroines include badass immortals, warriors who purr, and agents who find the unfindable–or hide it forever. She is known for unstoppable heroes, uncompromising love, and unforgettable passion.

When Critiquing Another Author’s Work

Incubus.
This was written by my friend, author Janet Elizabeth Jones. I thought it would be especially fitting as a reminder for the new year.
Incubus – available at Amazon

When Critiquing Another Author’s Work

Let me be mindful that this piece I hold in my hand symbolizes a fellow writer’s hard labor, hopes, tears, dreams, aspirations, and trust.

Let me not forget for a moment that her ambitions are no less fierce, full of promise, or all-consuming than my own, that her faith in me is precious, regardless of where she’s been or where’s she’s going.

Let me always remember that nothing I have to say about this piece or the fellow writer who wrote it is as important as the inspiration she felt to set these words down.

Let me show in my words and actions the single, simple truth–that no opinion or critique I can give, no granite-hewn, all-powerful words of wisdom I think I possess, are one-tenth as important as preserving her spark of inspiration.

However harsh her words may seem to my ears, however unfamiliar the images she paints to my uninitiated eyes, however the fruit of her creativity may try me, dare me, or challenge me to see the world through her eyes–her spark of inspiration must not go out.

Because one of these long, weary nights, after hours of struggling to put my own words down, after my muse has deserted me, the stresses of life have defeated me, and my own fire has fizzled out to a cold pile of ash, I’ll go in search of her, and I’ll hope and pray that I find her fire still burning bright enough to light my own again.


Happy New Year to each and every one of you. May 2013 be your most amazing year ever!

Kayelle Allen is an award-winning, multi-published author. Her heroes and heroines include badass immortals, warriors who purr, and agents who find the unfindable–or hide it forever. She is known for unstoppable heroes, uncompromising love, and unforgettable passion.

Finally! It’s MFRW Summer Camp!


It’s Day 1 at MFRW Summer Camp. Who’s on the agenda today? Check out the schedule below.

09:45 – 9:59
Building the Campfire – Welcome to MFRW! — Intro and welcome
10:00 – 10:50
Building the Paranormal Character — Kay Dee Royal
11:00 – 11:50
QR Codes — Rolynn Anderson
12:00 – 12:50
Dealing With Online Piracy — Kayelle Allen
1:00 – 1:50
Where to Find Readers — Dawne Prochilo
2:00 – 2:50
Multiple Submissions — Julie Eberhart Painter
3:00 – 3:50
Cyber Campfire, Singalong, and S’mores – Sharing Opportunities
4:00 – 4:50
Open Forum – Pinterest Questions
5:00 – 5:50
Triberr – Suzan Butler
6:00 – 6:50
Open Forum – Twitter Questions
7:00 – 7:50
Open Forum – Facebook Questions
8:00 – 8:50
Open Forum – Triberr Questions: Special Guest Dino Dogan, founder of Triberr

Membership is free. Classes are all held on the Yahoo Group in an informal style. No dressing up – no luggage to pack – no lines to wait in. Just hop online and spend some time with authors and others in the publishing industry.

Join us here:

Group: http://is.gd/mfrwgroup (Classes are held here!)
Facebook group: http://is.gd/mfrwfb
Kayelle Allen is an award-winning, multi-published author. Her heroes and heroines include badass immortals, warriors who purr, and agents who find the unfindable–or hide it forever. She is known for unstoppable heroes, uncompromising love, and unforgettable passion.

I’m Home from MFRW Summer Camp

Want S’more?

Seek, teach, share, learn, succeed.

That’s the motto of my Yahoo group, Marketing for Romance Writers. We hosted “Marketing Summer Camp” over the weekend. From July 14th-15th, we enjoyed fourteen presentations and five open sessions for questions. Topics dealt with everything from Pinterest to piracy, and from writing better paranormal characters to finding your audience. It was intense, fun, and thought-provoking.
We gathered around a cyber campfire and toasted s’mores. But not to worry, our Promo Director, Karen Cot? had her water pistol. ;) It did get grabbed by a few attendees during the more rowdy, fun bits – I think someone even filled it with cyber vodka. Or was that whiskey? Hmmm. All I can tell you is that even though the water pistol ended up in the cyber campfire at the end (with a nice little “POOF” due to alcohol in it) and the campfire itself is completely out — the fire of excitement is still lit. Here’s a rundown of what happened.
Coffee Time Romance

A few statistics

14 workshops
5 open sessions
3000+ messages in a forty-eight hour period (average:
600-800 a month)
12 (all volunteer) staff members
6 outside volunteers
9 publishers accepting pitches (after camp – more signing up)
If you missed the camp, you can find the downloads right here.

http://marketingforromancewriters.org/resources.htm

Romance Junkies
I’d be remiss if I didn’t thank the members of my group for
being such wonderful hosts. The staff gave above and beyond. Our “Friends of Romance” Award winners gave out incredible prizes, and dozens more helped with giveaways and books.

MFRW STAFF

Karen Cot?, Promotions Director
Lynn Crain, Blog Director
Member Liaisons: Jeanne Barrack, Jean Drew, Heaven O’Shey,
Dawne Prochilo, RJ Garside
Newsletter Editor, Rochelle Weber
Proofers, Cat Gardiene, JJ Keller

CAMP MODERATORS

PROMO VOLUNTEERS

Delaney Diamond Official Tweet Maven
The Romance Stud

WORKSHOP PRESENTERS

Janet Elizabeth Jones: Role Playing Your Way to
Good Scenes
Julie Eberhart Painter: Multiple Submissions
Karen Cot? Pinterest
Kay Dee Royal: Building the Paranormal Character
Kayelle Allen: Preparing for Interviews / Dealing with
Online Piracy
Lynn Crain Blogging
101 and Blog Tours
Marcia James: Niche Marketing
Mary Caelsto: Promos for Conferences
Maryann Reid: Romancing Your Audience
R. Ann Siracusa: Finding Your Audience
Rochelle Weber: Using the MFRW Newsletter for Promotion
Rolyn Anderson: QR Codes
Suzan Butler: Triberr

To join us, or to learn more:

We share knowledge.
Kayelle Allen is an award-winning, multi-published author. Her heroes and heroines include badass immortals, warriors who purr, and agents who find the unfindable–or hide it forever. She is known for unstoppable heroes, uncompromising love, and unforgettable passion.

MFRW Bloghops is Born! @MFRW_ORG #MFRWorg

MFRW Firsts Hop

Have you seen the hashtag #MFRWorg lately? If you haven’t, you soon will. It’s being used my members of the Marketing for Romance Writers organization to promote various activities. Since there are more than 1700 of us, we expect it to be all over the Twitterverse before long.

Our motto is “Seek, teach, share, learn, succeed.” We are open to the entire literary community. We teach our members about marketing and publicity, and work together to provide opportunities. We brainstorm ideas, get feedback, and find others for mutual promotion.

I founded the group in 2006 to help a dozen friends. We now there are more volunteers than that. We are involved all over the web, and are constantly looking for ways to help our members promote their books and their brand. This weekend, we’re launching a new program — MFRW Bloghops.

This isn’t a Linky Follower hop. Those are great — I take part in them myself. Instead, this uses a unique software that creates a ribbon across the top of the screen and enables readers to ride along and visit sites in the hop, without worrying about losing their place. If they stop, look around, go visit Twitter, or jump over to some other site, when they come back or go to the beginning site, they are immediately back in queue and can go right to the next stop. Easy peasy. We plan to do four types of hops: mainstream, erotic, GLBT, and Young Adult.

To that end, we created a position for Bloghop Coordinator, and that is filled by the very capable Kristyn Phipps. She’s done a bang up job on the hop program so far, and this weekend will be her chance to shine. Hop assistants are Mona Karel, Qwillia Rain, Scarlett Metal, Wt Prater, Ana Kenley, Nicole Morgan, Danita Minnis, and Catrina Barton. (click links to find them on Twitter)

To take part in our hops, visit this site: MFRW Bloghops.

Our “Firsts Hop” Navigation Bar

We also have Facebook pages where authors and readers can interact. See the list below for the one that appeals to you. Authors who are interested in joining us can visit the first site to sign up. Membership is free, and includes training, opportunities to promote, and places to serve and help others.

Come find us on the web:

MFRW Workshops http://is.gd/mfrw_ctr
MFRW Banner Project http://is.gd/mfrwbanneropp2013

MFRW Bloghops

MFRW Bloghoppers Author Workspace http://is.gd/mfrwhops
MFRW BlogHops Home http://is.gd/mfrwbloghops
Kayelle Allen is an award-winning, multi-published author. Her heroes and heroines include badass immortals, warriors who purr, and agents who find the unfindable–or hide it forever. She is known for unstoppable heroes, uncompromising love, and unforgettable passion.
 
 
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